Mariya Nurislamova initial created her mark like a serial entrepreneur during the natural beauty-tech space. In 2014, she co‑Launched Scentbird, a fragrance‑subscription assistance pitched because the “Netflix for perfumes.” The System immediately scaled to about seven hundred,000 regular monthly subscribers during the U.S. and Canada, presenting entry to 800+ designer scents.
Beneath her Management, Scentbird raised about $25 million in venture cash, participated in Y Combinator, and have become successful by 2019, creating annual revenue north of $100 million with progress of forty five–fifty% year-about-yr. Her information—to "start off smaller and hardly ever throw in the towel"—has resonated with many emerging business owners.
But starting all-around 2018, Mariya introduced a parallel side to her persona: spiritual teacher, intuitive, channel, artist, and writer. Launching the YouTube channel “This is often Mariya”, she often delivers guided meditations, Electricity‑channeling classes, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, plus more. The channel has grown to ~102,000 subscribers and one,two hundred+ films, along with her broader existence throughout TikTok, Instagram, Spotify, and podcasts reaching approximately 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identification—small business CEO by day and spiritual Expert by evening—seldom intersected publicly until finally mid‑2024. That’s when Small business of Vogue spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of the higher… sources of understanding of 3D World earth warfare”.
These sights ignited a wave of on the web backlash:
YouTubers for example Keya’s Planet and Zachary Michael publicly stated they'd no longer work with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and encouraged followers to ditch Scentbird.
Social networking customers were being specially appalled by promises that disorders like cancer or AIDS may very well be cured in a week, miscarriage was “a preference,” and physical characteristics (e.g., crooked tooth, hair color) held spiritual importance.
But, Mariya continues to be resolute. She maintains her spiritual content is independent from her CEO tasks, stating she utilizes only “Mariya” in spiritual channels to protect Scentbird’s model.
The Strength of Duality
Strengths of Mariya’s Technique
Genuine Differentiation
Her fusion of corporate achievements and spiritual exercise sets her apart—creating a deeply particular model with pathways into membership, retreats, private sessions, and guided encounters .
Scale and Strategic Willpower
Scentbird’s reliable progress underscores her capacity to translate eyesight into operational reality, when her spiritual aspect drives a in the same way expansive articles motor.
Community Depth
The consistency and intimacy of her content—guided meditations, Q&As, and Dwell courses—foster sturdy Group bonds amongst followers searching for spiritual transformation.
Emerging Dangers & Fractures
Brand Standing Risk
The spiritual information has established unease amid influencers, consumers, and traders that are unpleasant associating with these metaphysical narratives .
Content Liability
Daring health claims and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical customers, or regulatory groups concerned about scentbird ceo misinformation.
Cross‑Identity Confusion
Even though Mariya insists on separating her two worlds, critics argue the identities presently overlap—Specially by way of her involvement in Scentbird‑linked written content and sponsorships.
Navigating the long run
Strategic Possibilities
Compartmentalize
Mariya could manage a transparent boundary—retaining her spiritual id less than a definite name and System when holding Scentbird separate and brand-neutral.
Combine
By weaving spiritual and wellness components into her companies—such as scent + meditation kits—she could lean into a wellness‑centric model evolution.
Make clear Messaging
Tonal stability—grounding her spiritual content material with guidance disclaimers or scaling back controversial metaphysical promises—could broaden her attraction and cut down friction.
Validation via Response
Irrespective of backlash, Mariya carries on to develop her spiritual ecosystem—from charging $1,111 glastonbury retreats to $a hundred twenty five,000 non-public transformational gatherings, on the net channelling sessions at $3,000, and her 2021 book 72 Keys to Manifestation. Her followers’ favourable Amazon testimonials advise her wisdom resonates deeply with lots of seekers .
Final Take
Mariya Nurislamova embodies a unusual fashionable archetype: a venture-driven CEO which has a high-stakes spiritual alter Moi. Her journey displays broader cultural convergence—wherever community figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's good results attests to her enterprise savvy.
This is certainly Mariya demonstrates her capability to command interest and Create deep emotional resonance.
The reality clash between these worlds—sparked by metaphysical pronouncements—poses both equally danger and prospect.
No matter if she amplifies the convergence or draws firm boundaries, Mariya stands at a pivotal crossroads. Her future actions may redefine what this means to get a founder while in the spiritual-tech era—layering ambition with authenticity in the brand-new way.